We all have heard & know about Facebook, but have you ever thought about creating a Facebook page for your company? With the average consumer spending anywhere from two to seven hours on Facebook a day, & thousands joining daily, why wouldn’t you?
Below are some huge advantages for creating a Facebook page for your business:
You can learn more about your target audience. By having a Facebook page you can communicate directly with your audience in real time. You can post specials, news & get them excited about up-and-coming events. In addition, your audience can communicate back, giving feedback almost immediately. When they are excited they can share your post & get their friends excited as well. This in turn, is creating a bigger fan base.
With the main goal to get consumers to your website, blog & direct traffic to your company, Facebook can help with organic search engine optimization (SEO). 90% of consumers never make it to the second page when using a search engine, such as Google, Bing or Yahoo! So if your company isn’t on the first page, it is hidden from your consumers. Facebook can help bring you to the first page with rich content, various links, posts & other activity.
In addition, here are some tips to generate thrill with your current audience & how to generate new clientele:
POST REGULARLY! Having an inactive Facebook is like being behind a closed door. People that know about you can find you, but there is nothing to get them excited enough to like your page, share your post or buy your product. So set up a schedule; post once a day or once every other day. Make sure you highlight the best merchandise & what you want your audience to know the most about.
Have posts with photos & videos. 90% of information is transmitted to the brain is visual & visuals are processed 60,000 times faster in the brain than text. On the same note, 40% of people will respond better to a visual than plan text. Posts that contain some type of video attract three times more inbound links than plan posts. So find visuals of your product, fun pictures of your events & anything that will get your audience eager about your product & brand.
With all this being said, why wouldn’t you want to drive more people to your brand, to your blog, & to your product? Facebook is the perfect way to maintain your current customer & gain new customers, giving them the opportunity to share your ideas & well was their own.