One of the biggest, up-and-coming social media sites has been stereotyped as a woman’s filth. Pinterest contains recipes, weight loss tips, I-want & I-do boards. More humans (both men & women) aspire to live through their hopes, dreams, & memes. So with boards named “sunglasses worth buying” or the “ideal closet,” why wouldn’t you want your brand pinned to their board? The more a brand is pinned, the more consumers see it, the more excitement that is generated your way, the more product you can potentially sell.
For those of you that don’t know what Pinterest is, it is a bookmarking site that lets users share images via digital pins. When clicking on a pin, the user is directed to the company’s website or blog so that they can learn more about the product & brand, & hopefully buy your product. All-in-all, it is a digital corkboard that has the pins direct back to your website.
Below are some tips to getting started on Pinterest:
Stay Organized. Categorize your boards to your benefit & to the benefit of your consumer. Think about being at home & having a guest walk around your home, what do you want them to see? You will want to have your shelves organized & your house free of clutter & mess. Make it easy-to-understand, & easy to re-pin.
Use Eye Catching Images. 90% of information is transmitted to the brain is visual & visuals are processed 60,000 times faster into the brain compared to text. Pinterest is the world for visual learners. You want your pins to do ideally do two things: catch your audience’s attention & keep it long enough to like & re-pin your content, directing them to your website & ideally buying your product. On top of just getting re-pinned, this will gain your followers & a captive audience.
POST REGULARLY!!!! Create a schedule, stay updated, & keep updated. If you don’t maintain your page, you will start to lose followers & in turn potentially create a negative image in your target audiences mind. Make sure that you pin every few days with new content, & if you don’t have new content, re-pin another pin or like something you see that you think with be beneficial for your company.
Trust us, it can be scary starting on a new social media platform. Keep in mind that there is no perfect way, & that every company is different. There is no secret behind getting followers, re-pins or generating business. But sit down & plan out what objectives you want to achieve. By having a little organization & some objectives, you will be well on your way to a successful Pinterest page that will successfully benefit your business.