One of the biggest, up-and-coming social media sites has been stereotyped as a woman’s filth. Pinterest contains recipes, weight loss tips, I-want & I-do boards. More humans (both men & women) aspire to live through their hopes, dreams, & memes. So with boards named “sunglasses worth buying” or the “ideal closet,” why wouldn’t you want your brand pinned to their board? The more a brand is pinned, the more consumers see it, the more excitement that is generated your way, the more product you can potentially sell.

For those of you that don’t know what Pinterest is, it is a bookmarking site that lets users share images via digital pins. When clicking on a pin, the user is directed to the company’s website or blog so that they can learn more about the product & brand, & hopefully buy your product. All-in-all, it is a digital corkboard that has the pins direct back to your website.

Below are some tips to getting started on Pinterest:

Stay Organized. Categorize your boards to your benefit & to the benefit of your consumer. Think about being at home & having a guest walk around your home, what do you want them to see? You will want to have your shelves organized & your house free of clutter & mess. Make it easy-to-understand, & easy to re-pin.

Use Eye Catching Images. 90% of information is transmitted to the brain is visual & visuals are processed 60,000 times faster into the brain compared to text. Pinterest is the world for visual learners. You want your pins to do ideally do two things: catch your audience’s attention & keep it long enough to like & re-pin your content, directing them to your website & ideally buying your product. On top of just getting re-pinned, this will gain your followers & a captive audience.

POST REGULARLY!!!! Create a schedule, stay updated, & keep updated. If you don’t maintain your page, you will start to lose followers & in turn potentially create a negative image in your target audiences mind. Make sure that you pin every few days with new content, & if you don’t have new content, re-pin another pin or like something you see that you think with be beneficial for your company.

Trust us, it can be scary starting on a new social media platform. Keep in mind that there is no perfect way, & that every company is different. There is no secret behind getting followers, re-pins or generating business. But sit down & plan out what objectives you want to achieve. By having a little organization & some objectives, you will be well on your way to a successful Pinterest page that will successfully benefit your business.

We all have heard & know about Facebook, but have you ever thought about creating a Facebook page for your company? With the average consumer spending anywhere from two to seven hours on Facebook a day, & thousands joining daily, why wouldn’t you?

Below are some huge advantages for creating a Facebook page for your business:

You can learn more about your target audience. By having a Facebook page you can communicate directly with your audience in real time. You can post specials, news & get them excited about up-and-coming events. In addition, your audience can communicate back, giving feedback almost immediately. When they are excited they can share your post & get their friends excited as well.  This in turn, is creating a bigger fan base.

With the main goal to get consumers to your website, blog & direct traffic to your company, Facebook can help with organic search engine optimization (SEO). 90% of consumers never make it to the second page when using a search engine, such as Google, Bing or Yahoo! So if your company isn’t on the first page, it is hidden from your consumers. Facebook can help bring you to the first page with rich content, various links, posts & other activity.

In addition, here are some tips to generate thrill with your current audience & how to generate new clientele:

POST REGULARLY! Having an inactive Facebook is like being behind a closed door. People that know about you can find you, but there is nothing to get them excited enough to like your page, share your post or buy your product. So set up a schedule; post once a day or once every other day. Make sure you highlight the best merchandise & what you want your audience to know the most about.

Have posts with photos & videos. 90% of information is transmitted to the brain is visual & visuals are processed 60,000 times faster in the brain than text. On the same note, 40% of people will respond better to a visual than plan text. Posts that contain some type of video attract three times more inbound links than plan posts. So find visuals of your product, fun pictures of your events & anything that will get your audience eager about your product & brand.

With all this being said, why wouldn’t you want to drive more people to your brand, to your blog, & to your product? Facebook is the perfect way to maintain your current customer & gain new customers, giving them the opportunity to share your ideas & well was their own.

Follow our simple 70/20/10 rule to maximize your content, posting & engagement on your social media pages:

70. 70% of the time we should be posting content that is educational & informative. Don’t get me wrong, educational & informative doesn’t have to be boring. Try positioning yourself as the thought leader & industry expert. Ask open ended questions that provoke comments & discussions. Don’t be afraid to share your knowledge!